Contreforme translates your ideas visually
and ensures their successful diffusion.
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Monk Solo
graphic design • website
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Coming soon…
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Website
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DVD packaging
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Press advert
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Helvetia Park
Website
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Coming soon…
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La Chambre Noire
corporate identity • website
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Coming soon…
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Business card
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Letterhead and business card
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In-Finitude
corporate identity
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In-Finitude is a consulting company aiming at an improvement of education for sustainability in private and public organizations.
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Corporate identity
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Business card
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Afghan Memento
corporate identity • graphic design • animation
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Coming soon…
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Movie poster
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Flyer recto & verso
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Afghan Memento book
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Map
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Courgemétrage 2010 posters
graphic design
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Coming soon…
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Michael Zuber
corporate identity
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Coming soon…
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Business card
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Stationery
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L’Esplanade
corporate identity • graphic design • website
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Coming soon…
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Website
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Le Romandie
website
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Coming soon…
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Art-en-Ciel 2009-2010 season
graphic design
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Art-en-Ciel is a series of multidisciplinary musical shows, in which classical music is the main thread. For its third season, Art-en-Ciel hired Contreforme to manage its marketing campaign, which involved buying advertising spaces and creating a range of collateral material.
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Poster for Il était une fois le Violon musical show
Photography : © Cezary Kaczmarek -
Flyer for Il était une fois le Violon musical show
Photography : © Cezary Kaczmarek -
Press advert
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Flyer for Images de sons musical show
Photography : © Cezary Kaczmarek -
Press advert
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Okamys
Corporate identity
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Coming soon…
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Business card
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CultureEnJeu
graphic design
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The CultureEnJeu magazine is a trimesriel standing up for the best interests of culture in the Suisse-Romande region of Switzerland.
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Issue No. 26
Illustration : © Bruno Racalbuto -
Issue No. 25
Illustration : © Bruno Racalbuto
© Wang Hongjian -
Issue No. 24
Illustration : © Bruno Racalbuto
© De Pury -
Issue No. 23
Illustration : © Bruno Racalbuto -
Issue No. 22
Illustrations : © Bruno Racalbuto -
Issue No. 21
Illustrations : © Bruno Racalbuto -
Issue No. 20
Illustration : © Bruno Racalbuto
© Mix & Remix -
Issue No. 19
Illustrations : © Bruno Racalbuto
© Louiza -
Issue No. 18
Illustration : © Bruno Racalbutoo -
Issue No. 17
Illustration : © Nico
© Giroud -
Issue No. 16
Illustration : © Bruno Racalbuto
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Histoires de bâtards
Graphic design
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Coming soon…
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Poster
Photography : © artaban.ch -
Flyers
Photography : © artaban.ch -
Flyer verso
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Energys
corporate identity
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Coming soon…
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Business card
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Rhino Studio
corporate identity • website
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Coming soon…
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Business card
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Business cards
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Website
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Telono website
website
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Telono is a user experience consultancy specialising in usability engineering and web accessibility.
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Coming soon…
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Coming soon…
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Wombat FX
corporate identity • website
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Coming soon…
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Business card
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Business cards
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Website
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Neuchâtel Tourism
graphic design
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Neuchâtel Tourism introduces “Watches & Chocolate” – an offer that promotes the typical features of the Neuchâtel area. Chocolate and gold graphics with delicate curves enhance and illustrate the texts.
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Cappuccino
website
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Cappuccino sells coffee machines to various bodies of the hotel and catering businesses.
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Detail of the navigation menu
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Pro Natura Biodiversity
graphic design
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Pro Natura is Switzerland’s main organisation in terms of protecting the Nature. For its educational kit “Biodiversity - Life, my life” for the 6-to-12-years-old, Pro Natura wanted a modern, fresh and childish visual environment.
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Visuel concept : “Highly colorful animals, round like the Earth, each of which carrying Life within them, symbolised by a heart…”
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Poster
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Educational kit
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Booklet
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Detail of the booklet
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Other booklets have been released in PDF format.
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Waltham
website
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Waltham is a Swiss watch-making factory, established in 1850. After creating the graphics for the website, design agency Leitmotiv passes it on to Contreforme to implement the rest of the website. Particular care is given on creating smooth interaction.
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Home page containing dissolving images
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Menu
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Collections
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Art-en-Ciel 2008-2009 season
graphic design
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Art-en-Ciel is a series of multidisciplinary musical shows, in which classical music is the main thread. For its second season, Art-en-Ciel hired Contreforme to manage its marketing campaign, which involved buying advertising spaces and creating a range of collateral material.
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Flyer for the Carnaval of Animals musical show, front & backsides
Photography : © Cezary Kaczmarek
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Carnival of the Animals : various items were created, among which a DVD, press adverts, invites, …
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Carnival of the Animals : advert at the back of a bus
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Flyer for the Mozart & the stars musical show, front & backsides
Photography : © Cezary Kaczmarek
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Mozart & the stars : advert at the back of a bus
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redesign CultureEnJeu
corporate identity • graphic design
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The CultureEnJeu magazine stands up for the best interests of culture in the Suisse-Romande region of Switzerland. The pre-existing template was modified through several stages in order to correspond to the artistic inclination of the editorial line.
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The new visual identity, featuring a white meander, symbolises the way towards a better recognition of the Swiss culture.
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Last step of graphic makeover : the new visual identity and the new paper quality give the magazine character and consistency.
Illustration : © Bruno Racalbuto -
Graphic makeover stage 5 : full tint areas on the front page and structured/unstructured balance between inside pages.
Illustration : © Bruno Racalbuto
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Graphic makeover stage 4 : partial tint areas on the front page and free interrelation between texts and images.
Illustration : © Bruno Racalbuto,
© Ben -
Graphic makeover stage 3 : front page colorization and improvement of the interaction between texts and images.
Illustration : © Bruno Racalbuto -
Graphic makeover stage 2 : three instead of four column layout grid and visual enhancement of the front page.
Illustration : © Bruno Racalbuto -
Graphic makeover stage 1 : typeface changes and layout improvement.
Illustration : © Bruno Racalbuto
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Vincent Becker Engineers
website
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Vincent Becker Engineers is an engineering firm specialised in the construction industry. The website’s graphics include the sketch of a roundabout and imitate textures of building materials.
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ConnAct !
corporate design
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ConnAct ! is the event launched by a large insurance company, which aims to unite its employees. Its purpose is to encourage all its employees to show creativity and express their ideas.
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Graphic 1 : “the idea tree” expresses the potential to “grow” ideas.
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Graphic 1 : “the idea tree” expresses the potential to “grow” ideas. 3D visualisation of a by-product.
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Graphic 1 : “the idea tree” expresses the potential to “grow” ideas. Variation of the graphic.
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Graphic 2 : day-to-day objects turn into light bulbs, expressing the potential of ubiquitous creativity.
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Graphic 2 : day-to-day objects turn into light bulbs, expressing the potential of ubiquitous creativity.
3D variation.
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Graphic 3 : “Building by speaking” expresses the potential of building
through discussion. -
Graphic 3 : “Building by speaking” expresses the potential of building
through discussion. Posters. -
Graphic 3 : “Building by speaking” expresses the potential of building
through discussion.
By-product : the best ideas coming out of the event could be printed on a note pad.
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I spent my life snivelling…
graphic design
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I spent my life snivelling… but tomorrow I quit is a play by Douche Froide theatre company, written by Matthieu Béguelin.
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Poster
Photography : © dada.fm
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Detail of the poster
Photography : © dada.fm
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Flyer verso
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Logistics Boosters
corporate identity • website
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LogisticsBoosters is a logistics consulting company. Its brand visually refers to both a rocket’s boosters and information flow.
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Business card, front & back sides
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Figures
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Website
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Compostelle ça marche
graphic design • website
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Compostelle ça marche is an association which cares for people with multiple sclerosis. Carole Rossetti, herself affected by multiple sclerosis, set on a 500km-long journey on the road to Santiago de Compostela in order to raise funds.
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Flyer for the support evening, featuring images taken throughout the trip.
Photography : © Philippe Crochard -
DVD of the shootage filmed all along the trip.
Photography : © Philippe Crochard -
Sponsoring booklet
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During the journey, the website is being updated via text messages on a daily
basis. Pictures are also regularly uploaded and can be commented by visitors. -
Poster on the side of the Compostelle ça marche camping car
Photography : © Philippe Crochard
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Polynesia Switzerland
corporate identity • graphic design
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Polynesia Switzerland imports Polynesian cultured pearls and works of art. The brand visually refers to an exotic and mysterious submarine world.
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Business card
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Letterhead and business card
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Flyer
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Certificate of authentecity
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Certificates of authentecity
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Kakemono
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Dead Bones
graphic design • website
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Coming soon…
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Long film poster
Photography : © Artaban.tv -
Teaser poster (without the cast) and final poster of the short film
Photography : © Artaban.tv
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Dead Bones DVD
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Lobby cards
Photography : © Artaban.tv
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Cover of the fundraising pack
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Double-page spread of the fundraising pack, featuring aged photographs of outside sets
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Website
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Bent
graphic design • website
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Bent is a play directed by Nina Vogt. Written by Martin Sherman, it tells the story of homosexuals in a concentration camp.
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Flyer front & back sides
The graphics of Bent include the pink triangle and striped clothes worn by the homosexual deportees. The title breaks under the pressure applied by the pink triangle, reminding how difficult it is to wear this badge.
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Detail of the poster
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Website
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Neuchâtel’s improvisation society
graphic design
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While theatres were getting empty for the benefit of ice-hockey rinks, two men from Quebec had the idea of setting up an event which would feature both activities. Theatrical impro is performed on an ice-rink where participants wear striped shirts… The poster for Neuchâtel’s improvisation society is based on hockey’s visual conventions.
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Improvisation society poster & improvisation katch poster
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Boccard & Cie
website
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Boccard & Cie is a wealth management firm whose reputation is commonly associated to a certain taste for contemporary art and modern graphic design. The website highlights the firm’s qualities of trust and character.
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Home page
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"History” and “Philosophy” page
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120 pensées à la minute
graphic design
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120 pensées à la minute (120 thoughts a minute) is a contemporary play directed by Matthieu Béguelin.
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The various characters of the play are linked together by a “path of thoughts” evoking the mechanism of association of ideas.
Photographs : © dada.fm
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The flyer introduces each of the four main characters of the play.
Photographs : © dada.fm -
The acknowledgements of the contributors to the play are laid out in the shape of a mind map on the back of the flyer.
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United Nations Joint UNEP/OCHA
graphic design
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The Joint UNEP/OCHA Environment Unit is the United Nations mechanism to mobilize international assistance to countries dealing with environmental emergencies.
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The leaflet’s design mixes pictures taken on site with a structured page layout, thus conveying the idea of control and confidence in complex and real situations.
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Graphic adaptation of the leaflet in various languages : Arab, Chinese, French, Spanish and Russian.
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Flyer
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Rouge Vernis Make-Up
corporate identity • graphic design • website
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Rouge Vernis Make-Up is a salon specialising in artistic make-up for cinema and theatre cast, as well as professionals of the photography business.
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The visual identity is based on the 50s-rock’n’roll inner world of Rouge Vernis Make-up’s make-up artist.
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Pictures and videos can be watched on the website.
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Rouge Vernis Make-Up organises its own performance evenings. This flyer promotes the “ex(o)emotron” evening event.
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Rouge Vernis Make-Up organises its own performance evenings. This flyer promotes the “Freak show” evening event.
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NIFFF
website
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The NIFFF (Neuchâtel International Fantastic Film Festival) is the yearly fantastic film festival event in Switzerland.
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Its website is both a communication platform and a booking/selling point for festival tickets.
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Whether it is texts, images or videos that need updating, the website’s content is directly generated by the NIFFF’s team thanks to Flexo, the content management system developed by Contreforme.
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The NIFFF’s programme and other details of the event are entirely managed through Flexo : the films that have been submitted and scheduled, the various mailing lists, the online bookings and the various types of exported files that can be generated directly from the database (Excel, Word, PDF).
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An example of some film’s page, featuring an image, a video extract, technical data and summary.
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Figures de l’artifice
website
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Figures de l’artifice is an exhibition produced by the Ethnography Museum in Neuchâtel ; it offers a reflexion on the relationship between our society and technologies that might eventually modify the face and shape of the human being. The website introduces various objects of the exhibition, and features fun animations, which are related to the topics addressed in Figures de l’artifice
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International Red Cross DMIS
corporate identity • extranet interface design
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DMIS (Disaster Management Information System) is an online tool which provides staff of the International Red Cross with the latest information on natural disasters.
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The concept behind the visual identity is to convey both the ideas of information flow and danger.
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The interface’s graphic design displays and highlights the information in an easy-to-read way.
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A colour code differentiates the two admin areas in the staff’s part of the website.
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Greenhearts
corporate identity • web application
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Greenhearts is a web application project launched by the World Business Council for Sustainable Development (WBCSD), which allows its member companies to measure their energy consumption.
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The visual identity draws together the images of a heart and the one of a leaf, and fits in the WBCSD logo.
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The web application interface brings together green - from the visual identity - and a “recycled-paper” brown colour.
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Twelve icons match the twelve sections of this personal survey questionnaire.
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The results of the employees’ personal survey are displayed in the shape of a tree branch.
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All the survey results of a company’s various departments are displayed in the shape of a tree ; its size and density vary according to the results.
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The possibility of sharing environmentally friendly ideas is amongst the many uses the application offers.
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Canton of Vaud Cinema Foundation
corporate identity • graphic design • website
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The Canton of Vaud Cinema Foundation (FVC) regroups all the public aid foundations for film makers in the Canton of Vaud, Switzerland.
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The idea behind the corporate identity is to shape the F of Foundation so that it merges in to a film pellicle in an elegant way.
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The idea behind the corporate identity is to shape the F of Foundation so that it merges in to a film pellicle in an elegant way.
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The catalogue - of which content is generated by the website’s database - features all the films that the FVC supported between 2001 and 2006.
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A Content Management System (CMS) helps the FVC staff update and edit the website’s list of films by themselves.
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The film directors who are supported by the FVC may update and edit their personal details by themselves through a simple and secure interface.
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Our Best Wishes !
graphic design
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Every year, Contreforme sends its customers Christmas cards to thank them for their trust.
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Une pluie de vœux pour 2007 ! (Let it fall best wishes for 2007 !) transforms the Œ letters into little extraterrestrial creatures on a mission : sending our best wishes.
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In 2005, snowflakes were made out of the letters of the words « bonne année » ( “Happy New Year” )
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The hidden message « meilleurs vœux » ( “best wishes” ) is revealed on roll-over in the 2005 electronic card.
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Marie-Louise Muller Gallery
graphic design
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To celebrate its 20th anniversary, the Marie-Louise Muller Gallery exhibits the work of 20 artists. The typographical composition of the flyer reveals 20 candles.
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Front side
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Back side
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Art-en-Ciel
corporate identity • graphic design
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Art-en-Ciel is a series of multidisciplinary musical shows, in which classical music is the main thread.
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The visual identity symbolically translates the link between the various artistic fields.
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The visual identity symbolically translates the link between the various artistic fields. Each of the rainbow’s colours corresponds to a musical show. Cinema & Music
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The visual identity symbolically translates the link between the various artistic fields. Each of the rainbow’s colours corresponds to a musical show. Astrophysics & Music
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The visual identity symbolically translates the link between the various artistic fields. Each of the rainbow’s colours corresponds to a musical show. Dance & Music
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The visual identity symbolically translates the link between the various artistic fields. Each of the rainbow’s colours corresponds to a musical show. Fashion & Music
Photography : © Cezary Kaczmarek
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The visual identity symbolically translates the link between the various artistic fields. Each of the rainbow’s colours corresponds to a musical show.
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Inspired by the reflections on a violin’s body, some subtle shades of red adorn the elegant graphic design of the 2006-2007 season programme.
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Inspired by the reflections on a violin’s body, some subtle shades of red adorn the elegant graphic design of the 2006-2007 season programme.
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Inspired by the reflections on a violin’s body, some subtle shades of red adorn the elegant graphic design of the 2006-2007 season programme.
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Inspired by the reflections on a violin’s body, some subtle shades of red adorn the elegant graphic design of the 2006-2007 season programme.
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Inspired by the reflections on a violin’s body, some subtle shades of red adorn the elegant graphic design of the 2006-2007 season programme.
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Inspired by the reflections on a violin’s body, some subtle shades of red adorn the elegant graphic design of the 2006-2007 season programme.
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Art-en-Ciel’s series and brand new corporate identity was introduced in the Swiss daily paper
Le Temps -
The Art-en-Ciel press adverts stood out in various Swiss daily publications, exhibiting a couple of black violin-shaped outlines.
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An item of good use while enduring the showers that precede a rainbow.
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IFFP corporate identity
corporate identity
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The Swiss High Education Institute for Professional Training (IFFP) manages professional training in Switzerland. It is divided into three departments, one for each of the linguistic regions of Switzerland.
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Corporate identity 1 : in pedagogy, the triangle symbolizes the tripartite relationship between knowledge, trainer and learner.
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Corporate identity 1 : the triangle is split into three sections with a colour for each of them, which represent the three linguistic regions of Switzerland.
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Corporate identity 1 : each ray represents one department of one regional institute.
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Corporate identity 1 : envelope
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Corporate identity 1 : business cards (federal institute on the front side and regional institute on the back side)
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Corporate identity 1 : letterhead (federal institute on the left-hand side and regional institute on the right-hand side)
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Corporate identity 1 : annual reports
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Corporate identity 2 : in pedagogy, the triangle symbolizes the tripartite relationship between knowledge, trainer and learner. The space between the three triangles reveals the Swiss National Cross.
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Corporate identity 2 : the logo is split into three parts, one for each regional institute.
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Corporate identity 2 : each ray represents one department of one regional institute.
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Corporate identity 3 : associating the soon-to-be plant with diffusion, the dandelion seed is a good metaphor for knowledge transfer. There are two versions of the logo, one negative and one positive.
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Corporate identity 3 : the logo is split into three parts, one for each regional institute.
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Corporate identity 3, negative version : each part of the “parachute” stands for one department of each regional institute.
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Corporate identity 3, positive version : each part of the “parachute” stands for one department of each regional institute.
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Arrigoni-Laufer
website
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Arrigoni-Laufer is a firm specialising in the conception of skeleton watches and complicated watches construction. The interface of the website is in the shape of a watch face ; its colours are based on two horological materials : gold and ruby.
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L’Histoire c’est moi
graphic design
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In the L’Histoire c’est moi (I am History) DVD collector box, 555 witnesses tell their Second World War story from a Swiss point of view. The design of the packaging, based on an existing visual identity, uses colour highlights to enhance the visual impact of the subjects.
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Telono corporate
corporate identity
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Telono is a user experience consultancy specialising in usability engineering and web accessibility.
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The corporate identity, showing a T-shaped man placed in the middle of a circle, illustrates Telono’s tagline “Strategic, human-centred design” and reminds of Leonardo da Vinci’s Vitruvian Man.
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The corporate identity, showing a T-shaped man placed in the middle of a circle, illustrates Telono’s tagline “Strategic, human-centred design” and reminds of Leonardo da Vinci’s Vitruvian Man.
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Atelier de l’Homme
corporate identity • website
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The Atelier de l’Homme workshop is a personal image consulting agency for men.
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The visual identity seeks to highlight the elegance and professionalism the workshop’s customers aspire to.
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The illustration on the home page refers to the advantages gained by a good personal image in the business world.
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Buskers Festival
graphic design
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The city of Neuchâtel livens up to the sound of music during the Buskers Festival. The communicative energy brought by the festival is translated on the posters through music notes dancing on a staff.
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Lumière Noire
corporate identity • website
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Lumière Noire is a photo studio.
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By revealing only the accents, the dots above the letters i and the capital letters in the words « Lumière Noire » ( “Black Light” ), the visual identity highlights the concept of visibility/invisibility suggested by the studio’s name.
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The navigation in the main section, i.e. the portfolio, is in the shape of a camera objective. The outer circle allows one to choose a project, whereas the inner circle invites one to select and view pictures related to the chosen project.
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The notebook section offers a little game, which consists in trying to catch the photographer’s personal notes and experimentations.
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Ukraine, orange land
graphic design
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Ukraine, orange land is a film project developed by Swiss film director Frédéric Gonseth. The visual theme of the film puts into contrast a greyish hue - symbolising the toughness of the Ukrainian life - versus shades of orange - symbolising the hope brought by the Orange Revolution.
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Rossetti Mobilier
website
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Rossetti Mobilier is a contemporary furniture retailer. The website navigation is divided into four “rooms", which can be zoomed in. Each room invites the user to interact with one of the following elements : dimension, space, perspective and colour.
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"Retailers space” room.
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"Colour information” room.
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"Contact perspective” room.
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"News dimension” room.
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Atelier Rouge Vernis
corporate identity • graphic design • website
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The Atelier Rouge Vernis specialises in fashion and colour consulting for an exclusively female clientele. A refined and delicate visual interface echoes the workshop’s “boudoir” atmosphere.
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The flyer’s graphics refer to the fashion industry.
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The website’s graphics refer to the fashion industry.
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The website includes an easily updatable picture gallery.
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Schilliger
website project
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Schilliger’s three business activities are gardening, interior decoration and pets.
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The website project is based on the concept of “wheel of seasons", which is divided into four seasons and three business activities.
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A seasonal carton is a good way to introduce novelties in each activity of the business, on a regular basis.
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Seasonal graphics based on the “wheel of seasons".
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Seasonal graphics based on the “wheel of seasons".
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Some additional ideas : Autumn/Winter catalogue front page, and butterfly graphics.
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Educanet2 Heart module
web application
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Educanet2 is the education community of the Suisse-Romande part of Switzerland. Educanet2 aims to get away from the usual multiple choice questionnaires and use interactive and versatile education tools instead. The Heart module explores the circulatory system in a highly interactive way.
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The 3D model allows pupils to observe both all around and inside the heart.
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Pupils can observe animated illustrations of veins and arteries, while reading or listening to an explanatory text.
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The heart animation can be paused or played frame by frame.
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Pupils can test their knowledge in the illustration by pointing the arrows towards the appropriate way and picking the correct colour corresponding to the arrows.
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Brodt & Bornand Law Firm
corporate identity
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Brodt & Bornand is a law firm run by two young solicitors. The association of a serif typeface with a sans-serif one conveys both the visual classicism of this business field and the Brodt & Bornand’s goal to project a modern image.
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SAS Music Club
graphic design
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The SAS is an alternative club situated in the Swiss Canton of Jura. Revolution is the main theme of this series of posters ; it refers to the Canton of Jura’s famously belligerent independent movement. Each poster sets a historically revolutionary graphical style against a particular symbol proper to the Canton of Jura.
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The Russian Revolution meets the Fritz des Rangiers (a famous statue in the Canton of Jura).
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The Chinese Revolution meets the “damassine” flower, of which fruits are traditionally distilled to make alcohol in this Canton.
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The French Revolution meets the famous “tête de moine” cheese, a local product of the Canton of Jura.
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The Cuban Revolution meets a ram, symbol of the Canton of Jura.
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Ghandi’s Non-violent Revolution meets the world famous Swiss knife made in the Canton of Jura.
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ISPFP Reform
information design • graphic design
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The role of the Swiss Pedagogical Institute for Professional Training (ISPFP, now IFFP) is to reform training for the 300 odd professions listed in Switzerland. It provides trainers’ trainers with a curriculum formed of a number of modules, each of which is split into three different parts of variable length. Each module is symbolized by a triangle split into three parts of variable size, which indicate allotted time.
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Modules list
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A module’s details
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Le Thaï Restaurant
website • graphic design
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The particular interior decoration inside Le Thaï Restaurant invites its customers on a mental journey on the silk road all the way down to Thailand.
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The website interface recreates the travel journal of somebody who would have visited the restaurant as if it was a country. Scribbles, notes and various items are placed together and form lively pictures presenting the restaurant’s rooms.
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The website interface recreates the travel journal of somebody who would have visited the restaurant as if it was a country. Scribbles, notes and various items are placed together and form lively pictures presenting the restaurant’s rooms.
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The cover of Le Thaï’s self-produced music album echoes the website’s visual identity.
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The cover of Le Thaï’s self-produced music album echoes the website’s visual identity.
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Steps for the Future
DVD-ROM • information design
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Steps for the Future is a DVD-ROM featuring eight short films on HIV/AIDS.
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The interactive part of the DVD-ROM offers educational exercises, which consist in completing figures that explain the issues raised by the short films. The understanding of these specific issues, their synthesis and visual output were paid particular attention.
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The interactive part of the DVD-ROM offers educational exercises, which consist in completing figures that explain the issues raised by the short films. The understanding of these specific issues, their synthesis and visual output were paid particular attention.
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The interactive part of the DVD-ROM offers educational exercises, which consist in completing figures that explain the issues raised by the short films. The understanding of these specific issues, their synthesis and visual output were paid particular attention.
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A colour code is attributed to each film.
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